Q4 2020 Interactive Story Games Performance on iOS in Australia

In the fourth quarter of 2020, the interactive story games category saw varied performance among the top apps on the iOS platform in Australia. Sensor Tower provides detailed insights into the trends for these narrative-driven experiences.

Chat Master!, published by SUPERSONIC STUDIOS LTD, experienced a fluctuation in downloads, starting the quarter with around 16K downloads and peaking at nearly 46K in the second week of October. Weekly active users followed a similar pattern, starting at approximately 16K and reaching a high of nearly 59K in the third week of October. Revenue for the game saw some activity in October and December, hitting highs of $255 and $199 respectively, but dropped to zero in the intervening weeks.

Episode - Choose Your Story by Episode Interactive sustained a strong revenue stream throughout the quarter, with earnings ranging from $30K to over $68K in the final week of December. Downloads for Episode showed a consistent performance, starting at roughly 7K at the beginning of October and climbing to over 11K by the end of December. The weekly active users for the game reflected a slight upward trend, from approximately 19K to over 24K in the same period.

For Save the baby - Adventure game from Lion Studios, the revenue was not a significant factor, with the highest recorded at $158 in late November. Instead, the game's downloads showed more activity, with an initial surge to 4.7K in the first week of October, followed by a decline and then a slight increase to around 3.5K in the third week of December. The weekly active users peaked at approximately 6.2K in the third week of December.

Nanobitsoftware.com's Tabou Stories®: Love Episodes saw its revenue grow from about $6K to over $10K by the end of December. The game's downloads began at nearly 3K in late September, with a notable increase to 4.8K in the final week of the year. Weekly active users saw an overall increase from roughly 12K to over 18K during the quarter.

Lastly, Street Hustle, also published by Lion Studios, showed a modest revenue trend, starting from zero at its release in early November and reaching $49 by the year's end. Downloads peaked at over 6.2K in mid-November, while weekly active users showed significant growth, from around 930 at the start of the month to over 12K by the end of December.

All data indicates the interactive story games category remains dynamic, with varying levels of engagement and monetization across different titles. For more insights on app performance, Sensor Tower's comprehensive analytics offer deeper dives into the mobile app market.